• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Checklist of simple tips for AR starting with Twitter

icon-social-media-blue.jpgMore and more analyst relations (AR) professionals are joining Twitter and following analysts. In fact, there are over 315 entries in the AR Twitter Directory with more being added every week. Here are some quick tips for AR professionals new to Twitter. 

SageCircle Technique:

  1. Unprotect your updates so that people can easily follow you (Settings/Account/checkbox “Protect my updates”)
  2. Upload an avatar. 48×48 pixels. It can be photo, logo, cartoon, etc. (Settings/Picture)
  3. Put something in your One Line Bio. 160 characters. Include your company name and job, e.g., analyst relations (Settings/Account/data entry box “One Line Bio:”)
  4. Cross check your Tier 1 and 2 analysts against the Analyst TwitterDirectory and be sure you follow relevant analysts
  5. Review the AR TwitterDirectory for peers to follow
  6. Download Tweetdeck, a Twitter desktop client, and set up a group for the analysts you are following
  7. Go to Twitter Search, put in a search term (e.g., your company name) and bookmark it
  8. Add starting up Tweetdeck and Twitter Search to your regular routine when you turn on your PC 
  9. Add your Twitter handle to your email signature block
  10. Cross-link your social media identify by adding your Twitter handle to LinkedIn profile (click to see step-by-step instructions)
  11. Set up alerts using Twitter Search‘s RSS feed feature

All together, these ten simple steps should only take you 30 minutes.

Bottom Line: Twitter is transitioning from a fun fad to a regular business tool. IT industry analysts are expressing more and more opinions via Twitter, opinions that can impact vendors’ market perception and sales deals. In addition, analysts often tweet about what they working on and other valuable pieces of AR intelligence. AR professionals that are not on Twitter will find themselves at a competitive disadvantage.

Question: If you are not on Twitter yet, why not?

Interested in getting up-to-speed on Twitter quickly and efficiently? Check out SageCircle’s Twitter for AR training.

SageCircle has training on Twitter for AR. This 90-minute session is packed with practical tips, information, and insights. Topics addressed in this training include:

  • What is Twitter
  • Adoption by the Analyst Ecosystem
  • Twitter Setup
  • Twitter Usage Basics
  • Twitter Efficiency
  • Incorporating Twitter into AR Activities

There are three ways you can take advantage of this information-packed practical training:

  1. Public Webinar – regularly scheduled, live with Q&A from attendees ($95)
  2. Online Tutorial – on-demand recorded sessions with a phone-based inquiry for your Q&A ($95)
  3. AR Team Briefing – live for just you and your colleagues via webinar, scheduled at your convenience, unlimited attendance ($495)

 For more information including a brochure, times for the next public webinar or to register please click here. Any of these options are payable via purchase order or credit card. For more information, contact us at info [at] sagecircle [dot] com or 503-636-1500.

One Response

  1. Carter, great suggestions I am finding more and more valuable info via Twitter as analysts share ideas, new research, inquiries, and even personal info about themselves (after all, it is “Relations”). And starting to see AR managers and other vendor execs using Twitter to pose questions to the analysts (as well as sharing info about their company and producsts).

    I will take a second look at TweetDeck and TwitterSearch. I switched from TweetDeck to Twhirl since TD seemed a bit clumsy and Twhirl takes up less real estate. But groupings do seem to make sense. I currently use Collecta as a Twitter search tool since its easy to use, works in the background, allows multiple real-time searches, and searches Twitter and blogs.

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