• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Checklist of simple tips for AR starting with Twitter

icon-social-media-blue.jpgMore and more analyst relations (AR) professionals are joining Twitter and following analysts. In fact, there are over 315 entries in the AR Twitter Directory with more being added every week. Here are some quick tips for AR professionals new to Twitter. 

SageCircle Technique:

  1. Unprotect your updates so that people can easily follow you (Settings/Account/checkbox “Protect my updates”)
  2. Upload an avatar. 48×48 pixels. It can be photo, logo, cartoon, etc. (Settings/Picture)
  3. Put something in your One Line Bio. 160 characters. Include your company name and job, e.g., analyst relations (Settings/Account/data entry box “One Line Bio:”)
  4. Cross check your Tier 1 and 2 analysts against the Analyst TwitterDirectory and be sure you follow relevant analysts
  5. Review the AR TwitterDirectory for peers to follow
  6. Download Tweetdeck, a Twitter desktop client, and set up a group for the analysts you are following
  7. Go to Twitter Search, put in a search term (e.g., your company name) and bookmark it
  8. Add starting up Tweetdeck and Twitter Search to your regular routine when you turn on your PC 
  9. Add your Twitter handle to your email signature block
  10. Cross-link your social media identify by adding your Twitter handle to LinkedIn profile (click to see step-by-step instructions)
  11. Set up alerts using Twitter Search‘s RSS feed feature

All together, these ten simple steps should only take you 30 minutes.

Bottom Line: Twitter is transitioning from a fun fad to a regular business tool. IT industry analysts are expressing more and more opinions via Twitter, opinions that can impact vendors’ market perception and sales deals. In addition, analysts often tweet about what they working on and other valuable pieces of AR intelligence. AR professionals that are not on Twitter will find themselves at a competitive disadvantage.

Question: If you are not on Twitter yet, why not?

Interested in getting up-to-speed on Twitter quickly and efficiently? Check out SageCircle’s Twitter for AR training.

SageCircle has training on Twitter for AR. This 90-minute session is packed with practical tips, information, and insights. Topics addressed in this training include:

  • What is Twitter
  • Adoption by the Analyst Ecosystem
  • Twitter Setup
  • Twitter Usage Basics
  • Twitter Efficiency
  • Incorporating Twitter into AR Activities

There are three ways you can take advantage of this information-packed practical training:

  1. Public Webinar – regularly scheduled, live with Q&A from attendees ($95)
  2. Online Tutorial – on-demand recorded sessions with a phone-based inquiry for your Q&A ($95)
  3. AR Team Briefing – live for just you and your colleagues via webinar, scheduled at your convenience, unlimited attendance ($495)

 For more information including a brochure, times for the next public webinar or to register please click here. Any of these options are payable via purchase order or credit card. For more information, contact us at info [at] sagecircle [dot] com or 503-636-1500.

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One Response

  1. Carter, great suggestions I am finding more and more valuable info via Twitter as analysts share ideas, new research, inquiries, and even personal info about themselves (after all, it is “Relations”). And starting to see AR managers and other vendor execs using Twitter to pose questions to the analysts (as well as sharing info about their company and producsts).

    I will take a second look at TweetDeck and TwitterSearch. I switched from TweetDeck to Twhirl since TD seemed a bit clumsy and Twhirl takes up less real estate. But groupings do seem to make sense. I currently use Collecta as a Twitter search tool since its easy to use, works in the background, allows multiple real-time searches, and searches Twitter and blogs.

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