• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Analyst Relations budget – Use it, don’t lose it

It’s now July 22nd, about half way through the third calendar quarter. Many communications and IT vendors have budget policies in place where departments lose any budget that is not spent within a particular fiscal quarter or calendar year. AR managers frequently find it difficult to find a good use for remaining budget, especially when it might only be a few thousand dollars. Are you kicking yourself because you had had left over budget at the end of the last quarter that you did not use? In addition, you don’t want to blow any remaining budget on something that might not be used to its fullest extent, like a reprint of a so-so research note or a Gartner Advisory seat for someone who probably won’t do inquiries.

An excellent use of remaining budget is AR staff development because it increases efficiency and effectiveness, boosts staff morale and adds variety to the job. Staff development  is even more important during a recession when bonuses are meager and pay raises are not likely.

To make it easy for AR managers to spend odd amounts of end-of-the-quarter budget, SageCircle offers its services à la carte as well as by annual subscription. We have many services under $1,000 such as webinars ($95), Online SageContent Library ($395), AR briefings ($495), workshops ($495) and advisory blocks (2 hours $495, 5 hours $995) and seminars ($995).

Another advantage of SageCircle AR training offerings is that many are 90 minutes or less, making them easy to fit into a busy schedule or a regular staff call. Oh, did I mention that you can conveniently buy any SageCircle service via credit card to ensure you get it into this quarter’s purchases? We will also work around the clock to complete any paperwork you need for traditional purchase order/invoice.

Here are three examples of how you can mix-and-match SageCircle training services to meet various needs:

AR continuing education – This example assumes an experienced AR staff located in one office. The first two items are free, which of course is a great price. Using the AR DiagnosticTM as a continuing education tool is atypical, but the questions asked Continue reading

Cross-link your social media identify by adding your Twitter handle to LinkedIn profile

icon-social-media-blue.jpgIt’s important to raise the visibility of your Twitter handle to increase your followers, which could then give you insights about who you should follow. One of the simplest ways to raise your Twitter visibility is to place links to your handle in your LinkedIn profile. This is rarely done, but quite easy to do. 

SageCircle Technique:

  • On www.LinkedIn.com click on Profile then Edit My Profile then Additional Information to edit your websites
  • Select which of the three website slots to use
  • From the first drop down menu select “Other”
  • In the description box, type in Continue reading

What are the pluses and minuses of former analysts taking on vendor AR roles? [Practitioner Question]

question-mark-graphic.jpgComment/Question: Re: your point below about jobs for senior analysts, here’s an idea for a blog entry – the pluses and minuses of former analysts taking on vendor analyst relations roles. That ought to stimulate some discussion on the comments section.

Rob Curran, wicked smart AR professional at Waggener Edstrom, sent along that comment after this week’s newsletter where we wrote in light of the recent spate of layoffs at analyst firms: 

Do you know of a job appropriate for a senior analyst? – Now is the time to grab talent. The job could be at a firm you know is hiring or maybe your company has a position open in product management, strategy or market research. If so, notify the analysts you know that are “in transit” between positions. Not just former Forrester analysts, but the others as well.”

It looked like Rob noticed we did not include analyst relations (AR) as a possible job for former analysts. Hopefully that was a simple oversight on my part (this is Carter, a former Gartner analyst, writing) and not a Freudian slip. Obviously there can be real value to having a former analyst in the AR role. On the other hand, I have seen some former analysts really botch the job of AR.

This is a topic that really does Continue reading

AR & recession – Using social media expertise to improve AR job hunting

icon-social-media-blue.jpgUnfortunately there are AR professionals who are getting caught up in recession-related layoffs. While this is never a pleasant occurrence, AR professionals have new tools for maintaining their network and seeking new positions.  In addition to updating resumes and posting them to places such as this blog AR professionals should use this time to increase their expertise by developing or honing their social media skills. 

SageCircle Technique:

  • Set up a blog (it’s free) mainly to provide an on-line backgrounder on yourself, but also to do an occasional post (two or three times a month) to show off your writing skills and expertise on AR
  • Create or update your LinkedIn and FaceBook Continue reading

Why AR professionals should consider joining IIAR

Last Thursday saw the inaugural meeting of what is hoped to become the Silicon Valley chapter of the Institute of Industry Analyst Relations (IIAR, website, blog). There was good attendance and a lively panel of independent analysts discussing their role in the analyst landscape. But will an IIAR chapter in the Silicon Valley really take off?

To provide perspectives on why AR professionals in the Silicon Valley and elsewhere should consider joining a professional organization like IIAR, SageCircle interviewed two top AR practitioners to get their opinions. The first is a short video with Anne-miek Hamelinck, VP of Waggener Edstrom’s AR practice.

The second opinion comes from Peggy O’Neill, who Continue reading

Essential AR skill – knowing analyst firm research methodologies

One of the essential skills for all analyst relations (AR) professionals is knowing the different types of research methodologies used by analysts and the implications for vendors. 

For example, advisory analysts* are very well positioned to spot  a vendor’s message inconsistencies. That is because advisory analysts are talking to a wide variety of people that interact with that vendor in addition to the analysts’ direct interactions which are arranged by the vendor (click on graphic to enlarge). Advisory analysts hear from their end-user clients during inquiries what the vendor sales representatives are saying to the end user. The analyst is then in position to compare what the sales rep is saying to prospects/customers versus what AR and executives are directly telling the analyst. Advisory analysts are also talking to financial analysts and the press, which provides additional opportunity to compare what AR is saying to the analyst in contrast to what the vendor is saying to these other communities.

This is a critical insight for AR teams that Continue reading

Looking to hire AR staff? Send us your job openings.

The most popular page visited so far on the new SageCircle blog is the AR Job Listings (left nav bar). Send us your job openings and we will post them for free. E-mail to info [at] sagecircle dot com.

Follow

Get every new post delivered to your Inbox.