• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Announcing “Introduction to Blogging for AR,” a special SageCircle webinar

While there are hundreds of analysts that blog, the big dog in the analyst market has been a Chihuahua not a mastiff in the blogosphere, even discouraging its analysts from having personal blogs. However, that is changing in a big way as news has gotten out that Gartner has upped the ante on analyst blogging by encouraging analysts to start blogging with 47 blogs already on the new Gartner Blog Network (see below for list with links) with more being launched. What is even more interesting is that Gartner is encouraging its analysts participate in the online conversation by leaving comments on blogs – we found this out after a Gartner analyst left a comment on the SageCircle blog. This new emphasis on blogging by Gartner brings up a number of key issues for AR: 

  1. Are you prepared to monitor analyst blogs?
  2. Are you prepared to engage the analysts via their blogs?
  3. Are you prepared to use an AR blog to engage the analysts?
  4. Are you prepared for the analysts to “go around” you and interact directly with your company’s bloggers, especially executives?

To help out AR professionals and teams take a strategic approach to blogging, SageCircle is announcing a new public webinar focused on using and understanding this form of communication.

In this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on blogging and help you understand the implications for AR. The agenda for the 90-minute session includes:

  • The state of analyst and AR blogging
  • Tools and tips on being an efficient blog tracker
  • How blogging can fit into the mix of interactions
  • Decision framework – following analyst blogs
  • Decision framework – launching an AR blog
  • Getting started with analyst blogs (as easy as A B C D E F)
  • Driving analyst readership of AR and vendor blogs

There will be plenty of time for your observations and questions.

The cost of this information-packed session is only $95. You can register by clicking here or visiting www.SageCircle.com.  In addition, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and have all of you participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

We are scheduling two sessions to make it easy for you to fit the webinar into your busy schedule. The sessions will be held:

            Wednesday, October 8th at 8:30 am PT and 4 pm PT

If you have any questions, please give SageCircle a call at 650-274-8309.

Looking forward to your participation in the webinar.

Gartner Blog Network – as of September 15, 2008 at 10 am PT

Allen Weiner
Andrea DiMaio
Andreas Bitterer
Andrew Frank
Andrew White
Anthony Bradley
Brian Prentice
Cameron Haight
Dan Sholler
Daryl Plummer
David M Smith
David McCoy
Debbie Wilson
Eric Goodness
French Caldwell
Gene Alvarez
Gene Phifer
Greg Young
Jackie Fenn
Jeff Roster
Jeffrey Mann
Jim Holincheck
Jim Lundy
Jim Sinur
John Pescatore
Kathy Harris
Kristin Moyer
Lydia Leong
Mark Driver
Mark Raskino
Mastering The Hype Cycle
Mike McGuire
Nick Gall
Nick Jones
Nikos Drakos
Pat Phelan
Paul Proctor
Ray Valdes
Steve Prentice
Thomas Bittman
Thomas Otter
Toby Bell
Tom Austin
Tom Murphy
Whit Andrews

9 Responses

  1. […] on Gartner ups the ante on analys…Phil Fersht on Gartner ups the ante on analys…Announcing “In… on Gartner ups the ante on analys…David McCoy on Gartner ups the ante on […]

  2. Tks for the heads up. They are a bit late to the party and it certainly raises many questions- how will they manage this and ensure that the analysts actually blog and also to manage non-clients actually creating inquiries on line….

  3. […] with Gartner… on Gartner ups the ante on analys…Nancy Shapira-Aronov… on Announcing “Introduction…Got a problem analys… on Presentation déjà vu could b…Spoon feed analysts … […]

  4. Tks for the heads up. They are a bit late to the party and it certainly raises many questions- how will they manage this and ensure that the analysts actually blog and also to manage non-clients actually creating inquiries on line….

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  8. […] analyst community in preparation for the “Introduction to Blogging for AR” webinar (agenda and  registration) to be held this Wednesday, October 8th at 8:30 am US PT and 4 pm US PT. The […]

  9. […] Comments 77% of industry anal… on Announcing “Introduction…ARchitect Users Grou… on Definition and basic character…Marc Duke on AR […]

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