• Recent Posts: Influencer Relations

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

Announcing “Introduction to Blogging for AR,” a special SageCircle webinar

While there are hundreds of analysts that blog, the big dog in the analyst market has been a Chihuahua not a mastiff in the blogosphere, even discouraging its analysts from having personal blogs. However, that is changing in a big way as news has gotten out that Gartner has upped the ante on analyst blogging by encouraging analysts to start blogging with 47 blogs already on the new Gartner Blog Network (see below for list with links) with more being launched. What is even more interesting is that Gartner is encouraging its analysts participate in the online conversation by leaving comments on blogs – we found this out after a Gartner analyst left a comment on the SageCircle blog. This new emphasis on blogging by Gartner brings up a number of key issues for AR: 

  1. Are you prepared to monitor analyst blogs?
  2. Are you prepared to engage the analysts via their blogs?
  3. Are you prepared to use an AR blog to engage the analysts?
  4. Are you prepared for the analysts to “go around” you and interact directly with your company’s bloggers, especially executives?

To help out AR professionals and teams take a strategic approach to blogging, SageCircle is announcing a new public webinar focused on using and understanding this form of communication.

In this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on blogging and help you understand the implications for AR. The agenda for the 90-minute session includes:

  • The state of analyst and AR blogging
  • Tools and tips on being an efficient blog tracker
  • How blogging can fit into the mix of interactions
  • Decision framework – following analyst blogs
  • Decision framework – launching an AR blog
  • Getting started with analyst blogs (as easy as A B C D E F)
  • Driving analyst readership of AR and vendor blogs

There will be plenty of time for your observations and questions.

The cost of this information-packed session is only $95. You can register by clicking here or visiting www.SageCircle.com.  In addition, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and have all of you participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

We are scheduling two sessions to make it easy for you to fit the webinar into your busy schedule. The sessions will be held:

            Wednesday, October 8th at 8:30 am PT and 4 pm PT

If you have any questions, please give SageCircle a call at 650-274-8309.

Looking forward to your participation in the webinar.

Gartner Blog Network – as of September 15, 2008 at 10 am PT

Allen Weiner
Andrea DiMaio
Andreas Bitterer
Andrew Frank
Andrew White
Anthony Bradley
Brian Prentice
Cameron Haight
Dan Sholler
Daryl Plummer
David M Smith
David McCoy
Debbie Wilson
Eric Goodness
French Caldwell
Gene Alvarez
Gene Phifer
Greg Young
Jackie Fenn
Jeff Roster
Jeffrey Mann
Jim Holincheck
Jim Lundy
Jim Sinur
John Pescatore
Kathy Harris
Kristin Moyer
Lydia Leong
Mark Driver
Mark Raskino
Mastering The Hype Cycle
Mike McGuire
Nick Gall
Nick Jones
Nikos Drakos
Pat Phelan
Paul Proctor
Ray Valdes
Steve Prentice
Thomas Bittman
Thomas Otter
Toby Bell
Tom Austin
Tom Murphy
Whit Andrews

9 Responses

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  2. Tks for the heads up. They are a bit late to the party and it certainly raises many questions- how will they manage this and ensure that the analysts actually blog and also to manage non-clients actually creating inquiries on line….

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  4. Tks for the heads up. They are a bit late to the party and it certainly raises many questions- how will they manage this and ensure that the analysts actually blog and also to manage non-clients actually creating inquiries on line….

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  8. […] analyst community in preparation for the “Introduction to Blogging for AR” webinar (agenda and  registration) to be held this Wednesday, October 8th at 8:30 am US PT and 4 pm US PT. The […]

  9. […] Comments 77% of industry anal… on Announcing “Introduction…ARchitect Users Grou… on Definition and basic character…Marc Duke on AR […]

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