• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Announcing “Introduction to Blogging for AR,” a special SageCircle webinar

While there are hundreds of analysts that blog, the big dog in the analyst market has been a Chihuahua not a mastiff in the blogosphere, even discouraging its analysts from having personal blogs. However, that is changing in a big way as news has gotten out that Gartner has upped the ante on analyst blogging by encouraging analysts to start blogging with 47 blogs already on the new Gartner Blog Network (see below for list with links) with more being launched. What is even more interesting is that Gartner is encouraging its analysts participate in the online conversation by leaving comments on blogs – we found this out after a Gartner analyst left a comment on the SageCircle blog. This new emphasis on blogging by Gartner brings up a number of key issues for AR: 

  1. Are you prepared to monitor analyst blogs?
  2. Are you prepared to engage the analysts via their blogs?
  3. Are you prepared to use an AR blog to engage the analysts?
  4. Are you prepared for the analysts to “go around” you and interact directly with your company’s bloggers, especially executives?

To help out AR professionals and teams take a strategic approach to blogging, SageCircle is announcing a new public webinar focused on using and understanding this form of communication.

In this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on blogging and help you understand the implications for AR. The agenda for the 90-minute session includes:

  • The state of analyst and AR blogging
  • Tools and tips on being an efficient blog tracker
  • How blogging can fit into the mix of interactions
  • Decision framework – following analyst blogs
  • Decision framework – launching an AR blog
  • Getting started with analyst blogs (as easy as A B C D E F)
  • Driving analyst readership of AR and vendor blogs

There will be plenty of time for your observations and questions.

The cost of this information-packed session is only $95. You can register by clicking here or visiting www.SageCircle.com.  In addition, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and have all of you participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

We are scheduling two sessions to make it easy for you to fit the webinar into your busy schedule. The sessions will be held:

            Wednesday, October 8th at 8:30 am PT and 4 pm PT

If you have any questions, please give SageCircle a call at 650-274-8309.

Looking forward to your participation in the webinar.

Gartner Blog Network – as of September 15, 2008 at 10 am PT

Allen Weiner
Andrea DiMaio
Andreas Bitterer
Andrew Frank
Andrew White
Anthony Bradley
Brian Prentice
Cameron Haight
Dan Sholler
Daryl Plummer
David M Smith
David McCoy
Debbie Wilson
Eric Goodness
French Caldwell
Gene Alvarez
Gene Phifer
Greg Young
Jackie Fenn
Jeff Roster
Jeffrey Mann
Jim Holincheck
Jim Lundy
Jim Sinur
John Pescatore
Kathy Harris
Kristin Moyer
Lydia Leong
Mark Driver
Mark Raskino
Mastering The Hype Cycle
Mike McGuire
Nick Gall
Nick Jones
Nikos Drakos
Pat Phelan
Paul Proctor
Ray Valdes
Steve Prentice
Thomas Bittman
Thomas Otter
Toby Bell
Tom Austin
Tom Murphy
Whit Andrews
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9 Responses

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  2. Tks for the heads up. They are a bit late to the party and it certainly raises many questions- how will they manage this and ensure that the analysts actually blog and also to manage non-clients actually creating inquiries on line….

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  4. Tks for the heads up. They are a bit late to the party and it certainly raises many questions- how will they manage this and ensure that the analysts actually blog and also to manage non-clients actually creating inquiries on line….

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  8. […] analyst community in preparation for the “Introduction to Blogging for AR” webinar (agenda and  registration) to be held this Wednesday, October 8th at 8:30 am US PT and 4 pm US PT. The […]

  9. […] Comments 77% of industry anal… on Announcing “Introduction…ARchitect Users Grou… on Definition and basic character…Marc Duke on AR […]

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